What surprised me was that how much people actually buy the stuff that other people are advertising i mean most of the stuff people dont need if you dont need it than dont buy it but if you do need it than i guess you should buy one thing i learned about politics was that the taxes rise the more the people buy stuff they dont need thats why people are always broke cuz they buy things they do not need they just thought it looked cool and since it was latest things they just had to get it or whatever
2. "The Persuaders" begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right? In your view. what difference does it make to know that people today see much more advertising in their daily lives than people 20 or 30 years ago?
i see too much advertising now a days. people are just out to get money so they start selling things people dont need and make there posters or commercials really good where people would want to buy there items. well 20 or 30 years ago there wasn't very many people watching T.V. or on the computer now people are always watching T.V. and on the computer and there are more billboards now than there was back than
3.What surprised you in the descriptions of how much demagraphic information marketers have about potential customers? What kinds of information would you be willing to share about yourself or your family in order to: enter a contest? get a discount? Get online? get a cell phone? Use a credit card? Would you be willing to reveal your name, address, and phone number? What music you listen to or your favorite snacks? The grades on your last report card? How much your parents earn? What medications people in your family take? What kinds of information would you want to keep private and why?
i would keep my last name address phone number and SSN private because there are like bad people out there who would want to kill you or something and if you give out your address or phone number or SSN out then those kind of people could find you and nobody would want that to happen it would depend on what imformation the people are asking for if i was getting a cell phone i would rather just go to the phone store cuz i dont trust the online thing it could be a trap or something and i wouldnt get a credit card at all cuz it puts people in bankrupt or people are always broke cuz they have to pay that credit card bill.
4. In "The Persuaders," marketer Kevin Roberts uses the term "lovemarks" to identify brands to which people are loyal even when devotion is not logical. Are there brands (or music) to which you are devoted? When you stop to think about it, is your loyalty to any particular brand logical or a "lovemark"? If purchasing a particular brand isn't logical, why would you (or other people) do it?
5.Douglas Rushkoff asks, "What happens when advertisers assume the roles of our writers, journalists, and entertainers?" How would you answer him?
well advertisers take the roles of these people so they can make there items go further in business and they can make more money writers journalists and entertainers put there storys on T.V. or in the newspaper and everybody watches T.V. and most everybody reads the newspaper so if there ads on tv or in the newspaper than people are goin to read it than the peole who is sellin that item is going to make alot more money
6. Adverstising excecutive Douglas Atkins agrues that purchasing branded merchandise now provides that same sense of belonging that was once provided by community institutions like schools, churches, civic groups, or fraternal orders. What provides you with a sense of belonging or identity? What role, if any, does marketing play in what you identify with or where you hang out the most?
marketing doesnt effect anywhere i hang out where i hang out is becuase i wouldnt to hang out there not because of anything else
7. Political consultant Frank Luntz tells his clients that, "80 percent of our life is emotion and only 20 percent is intellect. I am much more interested in how you feel than how you think." Contrast this with Thomas Jefferson's notion that democracy requires an "informed citzenry." What is the potential impact of Luntz's political strategy recommendations on the health of democracy?
8. Rushkoff says that political strategist Frank Luntz" has built his career on a simple idea: It doesn't matter what you want to tell the public, it's about what they want to hear." Do you think the phrases that Luntz develops to "sell" political positions help clarify the issue or mislead voters?
9. Douglas Rushkoff asks, " What does it mean when we begin to merge our once seperate roles as consumers and citzens?" How would you answer Rushkoff's question? Given that the U.S. economy is based on consumer spending, is i patriotic to shop?
10. "The Persuaders" points out that there are laws governing truth in advertising for products and services, but that "politicians can legally say whatever they want." Should political ads be governed by the same kinds of laws that govern product ads? Why do you think there aren't such laws?
